Technology has revolutionized every industry, including the real estate industry. And it’s not just buyers who are taking advantage of technology-savvy tools to make their purchase decisions; sellers and rental management companies are, too.
There is a lot more than can be said about how technology has changed the way we buy and sell or rent homes, and there is no shortage of ideas on how you can use this new era to your benefit when it comes time for you to list or buy property. Here are 25 ways that realtors are using tech tools for profit today:
1. Optimize your website for SEO.
Search engine optimization (SEO) is a great way to make sure your website appears as high up in the search engine results pages (SERPs) as possible.
2. Create a landing page for your website.
A landing page is a page on your website that is specifically designed to generate leads.
3. Use lead capture forms.
Lead capture forms are a way of collecting information from potential buyers so that you can follow up with them later.
4. Use Google Analytics.
Google Analytics is a free tool that allows you to track the traffic to your website and see where your visitors are coming from.
5. Use pay-per-click advertising.
Pay-per-click (PPC) advertising is a way of buying ad space on SERPs so that your ad will appear every time someone searches for a specific keyword or phrase.
6. Use Google AdWords.
Google AdWords is a great way to generate leads by placing ads on Google that will show up when people search for keywords related to your business.
7. Use Bing Ads.
Just like Google AdWords, Bing Ads allows you to place ads on Bing that will appear when people search for terms related to your business.
8. Use retargeting ads.
Retargeting ads are a type of online advertising that allows you to target people who have visited your website before.
9. Use social media advertising.
Social media advertising is a great way to reach out to potential buyers on social media platforms like Facebook and Twitter.
10. Use social media platforms.
Platforms like Facebook, Twitter, and Instagram are powerful tools that you can use to engage with potential buyers.
11. Place ads in online directories.
Online directories like Yelp and Angie’s List are great places to advertise your business.
12. Use email marketing campaigns.
Email marketing campaigns are a great way to keep in touch with past clients and stay top-of-mind with potential buyers.
13. Get involved in online real estate forums.
Online forums are a great way to connect with other realtors and learn about the latest industry news and trends.
14. Utilize online listing sites.
Websites like Zillow, Trulia, and Redfin are great places to list your properties.
15. Use drones.
Drones are a great way to show off the exterior of a property in a way that is both unique and exciting.
16. Use video tours.
Video tours are another great way to give potential buyers a feel for the property without them having to physically be there.
17. Create a virtual reality tour.
Buyers can put on a virtual reality (VR) headset and explore the home as if they were really there.
18. Use paperless listing systems.
Paperless listing systems are a great way to save time and money by eliminating the need for paper listings.
19. Use real estate CRMs.
CRMs (customer relationship management systems) are a great way to keep track of your clients and prospects.
20. Use transaction management software.
Transaction management software is a great way to keep track of the paperwork and details involved in a real estate transaction.
21. Use online contract management software.
Online contract management software is a great way to keep track of your real estate contracts and make sure they are in order.
22. Use e-signatures.
E-signatures are a convenient way for buyers and sellers to sign documents electronically.
23. Use online appointment scheduling software.
Appointment scheduling software is a great way to keep track of your appointments and make sure you don’t miss any.
24. Use a real estate virtual assistant.
A real estate virtual assistant is a great way to take care of the administrative tasks involved in running a real estate business.
25. Use a real estate virtual bookkeeper.
A real estate virtual bookkeeper is a great way to keep track of your finances and make sure you are staying on budget.
Technology is changing the face of real estate. With tools like these, there’s no reason not to embrace these digital marketing strategies in your business if you want a competitive edge over other sellers, agents, landlords, and property managers. If you’re not using technology in your business, you’re missing out on a lot of opportunities. Tech-savvy buyers and tenants also benefit from these tools. Technology really does make life easier!